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Beijing has grown increasingly international in recent years. Chinese culture is rapidly spreading throughout the world as a regional mainstream culture, as a result, how to turn the rich cultural resources into effective markets on a certain scale has been put on the agenda. Gallery industry, in particular as a primary market of artwork market, needs to be developed in the form of clusters in an organized way. It is imperative, therefore, to build a gallery culture-dominated commercial street catering for high-quality culture demand in both domestic and international artwork markets.
 As a form of Chinese art culture, current art expos held in China has been increasingly approaching their international counterparts both in quality and scale, which has provided a good platform for Chinese art markets evolving from primary forms to high-end ones, and boosted more frequent and closer links with foreign art institutions as well as more extensive fields for cultural exchange. Nevertheless, many art circles (centers) in current China are all formed in comprehensive layout, lacking corresponding guidance and strict management, and restricted by their separate and scattered way of operation. In such a context, Guan Yin Tang Art Street is thus built in response to call of the times. Whereas features of studio or experimental art are preferred in other art quarters, a unique way is adopted for Guan Yin Tang Art Street in which the avenue construction is associated with urban planning, which is more suitable for large-scale operation for art industry and provides a large place for running mainstream art market (primary artwork market). The presence and development of the street symbolize that Chinese gallery industry is making its way to maturity and rationality, and the street itself also grows as a new landmark for artwork investment in Beijing and even China as a whole.
As the first local government-backed professional gallery cluster with an absolute leading position at home, Guan Yin Tang Art Street is reputed as the largest “China’s first gallery avenue” with the most standardized operation pattern. The gallery street is designed to create a fine brand for China’s gallery industry in intensive operation and management by attracting a great number of famous galleries both at home and abroad and presenting a collection of excellent works of contemporary artists, thus becoming the highlight of collectors and artwork investors. The commercial street is also intended for shaping a healthy concept for art consumption by enhancing the aesthetic taste of the public.
Within one year since its formal open, Guan Yin Tang Art Street has been awarded by Beijing Chao Yang District Government and Beijing Municipal Government as “Characteristic Street in Chao Yang District”, “Recommendation in Chao Yang”, “Characteristic Street in Beijing” and “Culture Creativity Industry Quarter in Beijing”, etc. It has gradually developed into a business quarter for contemporary artworks dominated by oil painting art, successfully attracting over 50 high-end gallery operators both at home and abroad.
Phase II of Guan Yin Tang Art Street is to be completed in August and open in 2007, designed in its overall planning as an artwork comprehensive transaction quarter dominated by oil paintings, Chinese paintings, and artwork appreciation and art galleries. In addition to complete supporting facilities, public art quarter, 360° full-view public art exhibition hall embodying different oriental and western cultures are also designed for small and medium-sized auctions, art exhibitions and parties, which create fine environment for cultural and art exchange together with the gallery. Currently, the project is under business invitation……
Backed by governments, decision makers and managerial staff of Guan Yin Tang Art Street are striving to create an organic and interactive art ecological circle among and a complete art industrial chain connecting artists, gallery, brokers, foundations and museums as well as consumers through the international art platform, thus driving the development of regional economy and further contributing to the benign circulation and orderly development of the whole artwork market to the greatest extent.
With the continuous development of China’s economy and the enhancement of the country’s overall strength, artwork investment will undoubtedly become the biggest project for investment following real estate and stock market. We also hope that the growth of gallery industry will become more international, formalized and intensive in management through joint efforts of all sides, and the gallery will bring people better business opportunities with its clustering and complementary effects by creating the concept of Art Street.
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